WY-FI Project

West Yorkshire – Finding Independence | Supporting people with multiple needs

#seethefullpicture campaign a “staggering” success!


The first ever Multiple Disadvantage Day took place on 3rd July, with an incredible 1.3 million people joining the #seethefullpicture conversation online. Events were held up and down the country including a Pop-Up Photography Exhibition showing artwork by beneficiaries of Humankind’s pioneering WY-FI Project. The exhibition was said to be a very “moving” collection of perspectives from people recovering from homelessness, addiction, prison life and mental ill health.

A WY-FI beneficiary, Stephanie, shared her True Story of recovery from drinking 6 litres of cider a day as she battled to cope with the death of her Mum.

In Leeds, members of the WY-FI team spoke at Leeds Co-Production Conference showcasing the many ways co-production is at the heart of the Project and inviting the audience to join in the #seethefullpicture campaign.

International footballer, Neville Southall, supported the campaign with a Twitter Takeover – letting Fulfilling Lives colleagues communicate directly with his 149,000 followers.

Twelve MPs also pledged their support of the campaign following a drop-in information session held at the Houses of Parliament.

The Multiple Disadvantage Day website received 5 times its usual number of daily views and the Awareness Day was featured in radio interviews in Nottingham and Bristol.

Sarah Stead, Media and Communications Officer for the WY-FI Project and campaign lead in West Yorkshire said “I’m thrilled at the success of this campaign. It has far exceeded our expectations. It shows that by working together – both within the WY-FI Project and with external partners – we can have a much, much bigger impact. I’m looking forward to reflecting on this campaign and working out where we go next. This is just the first step in raising awareness of the work that we do and the issues faced by our beneficiaries.”

A short video is being created to showcase the campaign highlights, and we’ll share this as soon as it’s available. In the meantime, the Multiple Disadvantage Day website is still live and being kept up to date so why not take a moment to visit?

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