WY-FI is helping to launch the first ever multiple disadvantage campaign today, with a very simple message – #seethefullpicture.
The campaign aims to reduce stigma, by increasing awareness and understanding of multiple disadvantage amongst the general public, educating people as to why a person may experience these needs.
The campaign’s been created by all 12 of the National Lottery Community Fund’s Fulfilling Lives projects – including WY-FI (West Yorkshire – Finding Independence).
The campaign will build up to a dedicated awareness day – Multiple Disadvantage Day – on 3rd July 2019. There’ll be true stories from each project, a stream of social media content and invitations to local events taking place up and down the country.
Sarah Stead from the WY-FI Project has been leading on WY-FI’s involvement in the campaign. She says, “the campaign has been designed to get everyone ready for the country’s first ever Multiple Disadvantage Day on 3rd July.
“There’ll be live events taking place up and down the country and we want to start lots of conversations on social media. We’re also hoping for plenty of local, regional and national media coverage!”
Visit the dedicated Multiple Disadvantage website http://www.multipledisadvantageday.org to find out how you can get involved.
“There are loads of resources on the website,” adds Sarah. “Maybe you could print out and display a few posters, or invite your colleagues, friends and family to your local event.
“You can also support the campaign using your own personal social media accounts. Look out for #seethefullpicture and add to the conversation with your thoughts and experiences.
More about the campaign
The campaign has been developed and designed by Fulfilling Lives Programme staff and volunteers, Expert Citizens, The National Lottery Community Fund, and Making Every Adult Matter (MEAM).
The campaign will focus on true stories from all 12 of the National Lottery Community Fund’s Fulfilling Lives projects – including WY-FI (West Yorkshire – Finding Independence).